There is a lot of planning, time, and money put in to building an E-Commerce business. More often than not, that hard work and investment does not generate the expected growth. A beautifully designed website selling great products is a start, but don’t forget to focus on the essentials to achieve success.
Here are three quick tips:
1. CONTINUOUSLY OPTIMIZE
User experience is absolutely key to converting visitors into customers. Your website should be extremely easy to navigate with a streamlined checkout. Your website should be displayed perfectly for each type of device which it is viewed (responsive design). The text and photos should be tested to ensure that visitors are not leaving and you are converting the highest percentage as possible (check out Optimizely).
2. ANALYZE AND REACT TO YOUR DATA
The best way to know if new strategies and changes to the website are working is by checking the numbers. Ensure that you are capturing the proper data and use it as a guide to quickly pivot when something is not working as planned.
3. INVEST IN CUSTOMER SERVICE
Each E-Commerce website has a different need for customer service such as delivery time, warranty, returns, building relationships, or phone/email/live support. Know what the differentiator is for your brand and nail it. You want to give your shoppers a strong reason to return to your website.