How We've Helped

WFCU Centre

Client: WFCU Centre
Location: Windsor, Ontario
Year: 2012 – 2016
Involvement: Creative Design, Branding, Photography, Printing

The WFCU Centre is a state of the art sports and entertainment facility in Windsor, ON attracting over 1,000,000 visitors in only a few years! We worked very closely with the management staff on all types of marketing initiatives. Most notably, we designed a new logo and corporate image to help the sports and event complex develop a unique brand identity in the community.

Sponsored Logo
The original logo was simply the sponsors logo with 'Centre' and was confusing in the marketplace. We did not want to take away any value from the sponsor, rather create more value. After researching other sports venue logos, we designed an arching graphic that represents the shape of the building. The result is a logo that is memorable and recognizable and enhances the overall brand.

Floorplans and Seating Charts
The WFCU Centre is home to many types of events and several sports teams. We created seating chart templates for multiple uses that the facility staff can easily update as required.

Concert Marketing
The WFCU Centre attracts some big names. We had the opportunity to get creative and design marketing materials for shows such as Neil Young and Three Days Grace.

Concert & Event Photography
Our great relationship came with some perks too! We had the privilege to attend and photograph some amazing concerts from right next to the stage. Our photos were used throughout the WFCU Centre's marketing and are hanging on the walls.

Some highlights are: Sir Elton John, Carrie Underwood, Hedley, ZZ Top, Harlem Globetrotters, WWE Wrestling, Tim Allen, and CHL Top Prospects.

In-House Events
The WFCU Centre also created and produced their own in-house events. We created the complete branding, ad campaign, and website for Food & Drink On The Drink.