As unimportant as it may seem, hosting is a critical part of your online presence. Your hosting is mainly what determines the speed that it is served to your visitors and provides the system that controls and secures your website. Here is some general guidance for Small Business owners.
WHAT IS HOSTING?
In the simplest terms, your website is installed on a server, somewhere in the world. When a visitor heads to http://www.YourWebsite.com, they load your website content from this server.
WHAT DO YOU REALLY NEED TO KNOW ABOUT HOSTING?
Your website administrator is responsible for maintaining your website and managing your hosting server, so as a business owner or marketing manager you fortunately do not need to know how it all works.
What you must know is that you definitely want to ensure that you are the owner of your hosting account. You also want to know how to access your hosting account (login credentials, user name and passwords) in case of a disaster. You will want immediate access to your account to give access to help if and when needed.
If your agency, web developer, or family friend current manages your hosting ask them to transfer over the account ownership to you. If you ever decide to change your web development team or they disappear, you may be out of luck and lose access to your hosted content and website. We see this happen everyday and it is a horrible situation to be in.
WHICH IS THE BEST HOSTING PROVIDER?
There are so many choices, including many great providers, and many horrendous providers. Be careful trusting online reviews about Hosting Providers as many are biased and provided by the companies themselves.
For small businesses with a single website and medium level traffic, our choice provider is SiteGround.
For larger businesses with heavy traffic and an advanced level website administrator, we loveCloudways.
HAVE MORE QUESTIONS?
Of course we’d love to help. Send us an email at info@staturemarketing.com
