Genuine North

Canadian-made product discovery website with affiliate advertising revenue.

Branding & Logo Design // Website Design & Development // WordPress Maintenance
Launched 2017.

We helped Genuine North from concept to creation of a curated website featuring brands, products, and stories that are made and sourced entirely from North America. We were directly involved throughout the entire process of designing the user experience, look and feel, and marketing strategy for the brand’s initial launch.

The bespoke design was focused on a mobile first user experience. We considered all aspects of how users would navigate the platform and designed accordingly, with measures in place to analyze statistics and improve the experience over time.

The simplistic and clean website is filled with small details where design attention and strategic consideration was placed at every step of the process.


  • Custom WordPress theme
  • Product listings
  • Brand listings
  • Membership accounts
  • Custom navigation
  • E-commerce
  • News blog
  • Trending posts
  • Newsletter sign-up
  • Affiliate advertising
  • Custom contact forms
Genuine North website homepage

Like our work?

Imagine what we can do for you!

Brief us on your project and let’s get started.